“Usefulness over uniqueness.” That insight from Josh Mendelsohn cuts through a lot of modern business noise. Many companies spend enormous amounts of time chasing the perfect: Unique Selling Proposition (USP) Core Principles Mission Statement North Star Brand Voice Innovation Narrative…
This past week I read, and participated in, discussions amongst friends, family, and acquaintances that ranged from civil, to testy, to heated. I was reminded with emphasis how poorly text based social media are suited for accurate and intelligent communication.…
The supermarket chain Market Basket is in a battle: between rival family members, between the new management and employees, and between the new management and its once loyal customers. (See a quick recap here.) Families disagreeing with each other and…